Design in Tech Report 2015

Download 2015 Design in Tech Report

Design has risen to become a game changer in Silicon Valley. In 2014, John Maeda joined KPCB as the firm’s first Design Partner, formerly of the MIT Media Lab and the Rhode Island School of Design.

In his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examines the intersection of design, business, and technology. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, the report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.

As Seen In: The Washington Post, Fast Company, Marketplace, Dezeen

2016reportDesign in Tech Report 2017


View the 2017 Design in Tech Report highlights the practice of inclusion together with design tech products to make better businesses.

2016reportDesign in Tech Report 2016


View the 2016 Design in Tech Report which framed the three kinds of design you need to know about to be successful in tech today.